Jessie Wilson, Awards Executive- SME News presents Carl James, Head of Marketing & Sales Operations – Scorpion Automotive with the award for Best Integrated Sales & Marketing Strategy 2018.
Scorpion continues this year’s winning streak of business awards as SME News announce that the company has won the hotly contested award for Best Integrated Sales & Marketing Strategy in this year’s Enterprise Awards.
Marketing isn’t simply an important part of business success — it is the business. All aspects of a business depend on marketing from determining product need through research and analysing sales patterns, modifying or creating new products to match needs, determining how best to reach potential customers to creating marketing campaigns and the most effective way of reaching customers Then developing and maintaining customer relationships. Those businesses most effective at this and integrating with their sales processes are inevitably best placed to succeed. The aim being to go to market the right products to the right customers at the right time, in the right place for the right price.
Jessie Wilson, Awards Executive of SME News commented: “The Integrated Sales & Marketing section of our awards is a hotly contended category comprising of specialist consultancies, agencies and a diverse range of businesses from across the country. This is a prestigious award that embraces the full breadth of the sales and marketing discipline and recognises a company for their creation and delivery of customer-centric strategies leading to outstanding business growth, brand exposure, customer satisfaction and other measurable business results. In a demanding sector with strong competition from many UK resellers of imported vehicle telematics and security systems, Scorpion has still excelled in all of the judging criteria and stood out as a clear winner within this specification.”
Once a solution is agreed, both prototype and volume manufacture is carried out in our in-house state of the art electronics manufacturing facility. In the case of our portfolio of tracking products, web and mobile app development is performed in-house too so custom requirements are often easily accommodated.
“In addition to our telematics offering, we also provide Thatcham accredited, insurance approved 24/7 theft monitoring via our in-house team.
In summary, we operate rather like a Formula One Racing Team, with our customer in the driving seat and our multi-disciplined yet cohesive team working tirelessly around them.
Meet regularly with each of your departments to understand their daily challenges and how these may impact upon your revenue, profit and brand objectives. For me personally, opting to move into an open office ensures I’m visible to, and in ear-shot of our internal sales, customer service, tracking, and technical teams. This gives me on-tap insight into the daily performance of our products, service delivery and everyday challenges of our customers, their needs, viewsand opinions.